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become a SponsorA sponsorship association with Public Broadcasting makes a powerful statement about your business. PBS research has consistently shown that sponsors are perceived as acting in the public good, not as advertisers trying to promote products. While we attract a wide-ranging audience that mirrors the overall population, audiences for certain programs are often marked by higher education, income and influence. For a fraction of the cost of commercial advertising, a company can effectively deliver a powerful message to a targeted audience and at the same time, enhance its image and position within the community. The value is incomparable. Public broadcasting is uncluttered by the advertising of commercial broadcasting - TV or radio. We never interrupt a program to sell something between programs, we take a moment to thank our sponsors with dignified and subdued messages, and certainly not commercials. As a sponsor, your on-air credits are given very select attention by the WVIA audience. In addition, sponsors are featured on our web site. Get the Credit You Deserve! PBS research has shown that more than 60% of WVIA's viewers hold a more positive opinion of businesses that support public broadcasting and that these businesses tend to be leaders in their industry. With that in mind your announcement around WVIA programming should reflect this belief. With the aid of WVIA's award-winning production staff, your Corporate Marketing Representative will work closely with you to help create an on-air credit that is consistent with the style and tone of the program you are supporting and compliant with FCC guidelines. Included in your sponsorship contract is the production of two television credits and/or up to four radio credits per contract. This includes consultation, copy-writing, editing, production and voice-overs. A nominal fee may be charged for any additional credit changes. For information about sponsorship,
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